E-commerce
Ran Makkusé's e-commerce: listings, pricing, Daraz campaigns and content, all to grow online sales.
From Daraz Flash Sale campaigns and tuned promo pricing
Helped lift page views by 15%.
Makkusé wanted to sell more online. Its marketplace listings, mainly on Daraz, needed better pricing and promotion.
Listings, prices and promotions were handled one by one, with no single plan behind them.
- Finance, Marketing and IT were not in sync on orders and promotions
- Upsell chances were missed, so order value stayed low
- Low traffic and visibility on Daraz
- No plan for customer loyalty
Daily e-commerce work and a growth plan
Took charge of daily e-commerce work. Planned pricing and promotions and ran campaigns. Worked with Finance, Marketing and IT so orders, campaigns and system fixes moved together.
Driving measurable growth across pricing, marketplace visibility, and customer retention.
Leading a team of 8 designers
As Digital Sales Officer, I managed Makkusé's e-commerce operations — from product listings and pricing to promotional campaigns and marketplace performance.
Cross-team coordination
Worked with Finance, Marketing, and IT on order reconciliation, campaigns, and system improvements.
Customer retention
Managed loyalty activities, product onboarding, and vendor/partner coordination.
Platform redesign
Owned the end-to-end redesign of listing pages, vehicle details, lead flows and financing.
Team leadership
Managed and developed a team of 8 designers across all workstreams.
Stakeholder alignment
Aligned with Product, Engineering, Marketing and Itaú's holding-level design teams.
Quality standards
Established the design quality bar for the new brand expression across B2B and B2C surfaces.
From operations to growth
Operations & listings
Managed day-to-day product listings, pricing, inventory, and order processing.
Pricing & promotions
Implemented pricing and upselling strategies to lift average order value.
Marketplace growth
Ran Daraz Flash Sale campaigns and optimized promotional pricing to drive traffic and revenue.
The results
From pricing and upselling strategies.
Contributing to a 15% increase in page views.
Through Daraz Flash Sale campaigns and optimized promotional pricing.